Martín Holzman (aka Holzman) was born in 1993 in Buenos Aires, Argentina. They say it was a nice spring Monday night. He lived almost his whole life in Villa Crespo. A Jewish working-class neighbourhood, where he learnt everything about humour. 

Nobody knows where he is based. Somewhere in between Buenos Aires and Madrid. On solid ground. With Wi-Fi connection and specialty coffee.

In 2025, he was the only Argentine director to receive a Cannes Lion in the Film category for the Axion commercial.